A professional young woman with long brown hair, blue eyes, and light skin, wearing a white top and a navy floral blazer, smiling against a plain gray background.

Hi, I’m Allison

I’m an Integrated Communications and Global Visibility Strategist with 10+ years of experience leading PR, media, digital, and content campaigns across multi-national markets. I love working across teams and across markets, combining strategy with hands-on creativity to deliver meetings, events, and online presence that makes an impact.

After years in the travel industry, living in New York City and Edinburgh, Scotland, I’m now based in Pennsylvania and expanding my network.

View my Past Projects for a snapshot of my work, or download my resume to learn more about me.

Connect on LinkedIn or get in touch to start exploring what’s next!

Help you can count on

Cross-Functional Project Management

I've led complex, multi-stakeholder projects from strategy through delivery:

  • Web content creation and governance

  • Brand management across digital & print collateral

  • Digital campaigns across web, social media, and email

  • End-to-end international travel itineraries

  • Virtual and in-person event planning

Web & Digital Content Management

I've managed the full content lifecycle for high-traffic B2B platforms, including two website redesigns on Drupal.

I love to combine strategy with hands-on application of UX/UI principles and data-driven insights, optimizing for SEO and accessibility. I'm comfortable working across CMS platforms, collaborating with developers, and translating technical insights into clear recommendations for non-technical stakeholders.

Global Communications Strategy

My work spans PR, digital campaigns, press trips, industry events, and business events, always grounded in data-driven storytelling that drives measurable awareness and engagement.

With 6+ years at VisitBritain, I've developed and executed integrated communications strategies across consumer, trade, and government audiences in the United Kingdom, United States, and Canada.

Tools & Proficiencies

Strategic Communication

Integrated Communications Strategy | Media Relations | Destination Storytelling | Press Office Operations | Press Trips & Influencer Trip Coordination | Executive & Government Support | Internal Communications
Brand Stewardship | Multi-Channel Campaign Execution | Media Monitoring: Muck Rack, Cision, Brandwatch

Web Content Management

CMS Administration: WordPress, Elementor, Drupal | SEO Strategy | UX/UI Design Principles
WCAG Accessibility Standards | Google Analytics

Executive Operations

Project Management: Notion, Monday.com | Microsoft Office 365 (Excel, PowerPoint, Outlook, Teams)
Google Workspace (Sheets, Slides, Meet) | Adobe Creative Cloud | Canva | CRM: Dynamics 365, Cvent |
AI workflow: Claude, Copilot, ChatGPT, Gemini

Travel & Hospitality Expertise

Destination Knowledge | Travel Booking | End-to-End Itinerary Planning | Onsite Travel Support
Proactive, High-Touch Customer Service

Get in touch

I’d love to hear from you! Whether you’re interested in collaborating, have a question about my work, or just want to say hello, I’m always open to new conversations, creative ideas, and meaningful connections.

Contact Me